In the high-end wine market, packaging is not only a carrier for transportation and protection, but also a crucial element to enhance brand value and shape the customer experience. For wine brands aiming to stand out in a competitive market, a gift box that combines aesthetics and functionality can capture the consumer’s attention the moment they open it.
Client Needs and Our Proposal
This project’s client, a well-known European wine merchant, originally wanted a premium gift box that would reflect the elegance of their brand while providing solid protection for international shipping.
During the consultation, we proactively recommended a rectangular folding box — a structure that maintains aesthetics and strength while significantly reducing storage and shipping volume, resulting in substantial savings in logistics and warehousing costs. The client immediately approved and incorporated this idea into the final plan.
Box Configuration and Design Highlights
- Material: High-strength greyboard combined with premium specialty paper, wrapped in deep blue textured paper
- Inner Tray: Custom-designed folding insert for wine bottles, ensuring precise positioning and stability during transport
- Surface Finish: Spot UV on the brand logo + partial embossing, finished with matte lamination for scratch resistance and enhanced tactile and visual appeal
- Service Commitment: From design to sample in as fast as 3–5 days, with 24-hour dedicated customer service throughout the process
From Consultation to Sample — Fast and Efficient
Immediately after receiving the request, we set up a dedicated project team including structural designers, process engineers, and a client manager working in parallel. Within just 48 hours, we completed the structural design and 3D renderings, and delivered the first set of physical samples in only 3 days.
Details That Earned Client Trust
The folding insert underwent repeated testing to ensure it could securely hold the bottle, while also being foldable for flat storage when not in use — significantly reducing shipping volume and costs. Upon receiving the samples, the client remarked: “This is not just a gift box — it’s the perfect combination of design and practicality.”
Meticulous Production and Quality Control
During mass production, our quality inspectors closely monitored every stage, from paper flatness to the precision of UV and embossing alignment, ensuring batch consistency:
- Deep blue textured paper matched across batches with zero color deviation
- Spot UV and embossing precisely positioned with clean, sharp edges
- Lamination applied evenly for durability and scratch resistance
- Folding insert passed multiple load-bearing tests to ensure no deformation during long-distance transport
Results and Feedback
Once delivered, the wine gift box elevated the client’s brand image in the high-end market and became a highlight at their annual wine tasting event. Many distributors commented that the design perfectly balanced aesthetics, protection, and sustainability, aligning with the positioning of a premium wine brand.
The client’s purchasing manager added with a smile: “Your speed and quality give me confidence, and your service attitude makes me want to work with you long-term.”
Why Choose JinShun Gift Box
- Fast Delivery: From design to sample in 3–5 days
- Full Process Oversight: Complete visibility from design, sampling, and production to logistics
- Premium Customization: A variety of materials, finishes, and structures to meet luxury brand needs
- 24-Hour Service: Dedicated customer support for instant responses
In the wine packaging sector,JinShun Gift Box is more than just a supplier — we are storytellers and brand image builders.
