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Development trends in the field of packaging customization

Packaging customization is not just about simply putting a layer of outer covering on the product, but also an important means for companies to convey brand values, enhance product recognition, and enhance consumer experience.

Packaging Secrets for Blockbuster Beauty Devices

2025-07-03
10:08

I. Target Audience & Usage Scenarios: Know Who Pays and Why

1. Age-Based Segmentation

Group	Core Needs	Device Type	Packaging Focus
1、Teens (13-17)	Oil control, acne prevention	Sonic cleansers, blue light therapy	Vibrant colors, IP collabs (anime/games); eco-materials (recycled paper); simple unboxing guides
2、Young Adults (18-25)	Anti-aging prevention, convenience	Serum infusion devices, LED masks	Social appeal: Instagrammable design, unboxing ritual (ribbons/scented cards); portability (compact for dorms)
3、Mature Skin (25-40)	Wrinkle reduction, efficacy	RF devices, microcurrent tools	Luxury feel: rigid box + velvet lining; tech elements (foil stamping, spec sheets); free anti-aging samples
4、Seniors (40+)	Firming, ease of use	Ultrasound lifters, IR thermal devices	Accessibility: large-font manuals, one-touch opening; safety certifications (bold FDA/CE labels)

2.Scenario-Based Segmentation

Home Use
Needs: Cost-effective, storage-friendly, user-friendly.
Packaging: Layered compartments (device + accessories); QR video tutorials; minimal paper manuals.
Gifting
Needs: Premium feel, status symbol (e.g., holiday sets).
Packaging: Limited-edition boxes (velvet + magnetic closure); custom greeting cards; brand storybook.
Professional Partnerships
Needs: Bulk shipping safety, co-branding.
Packaging: Industrial corrugated boxes + embossed logos; shockproof foam; blank ad space for partners.

3.Consumer Motivation

Ingredient/Tech Enthusiasts: Highlight specs (foil printing) & clinical data.
Aesthetics-Driven Buyers: Bold visuals (holographic/3D textures); include influencer review cards.
Eco-Conscious Users: Biodegradable materials (corn fiber lining); carbon footprint labels; reuse guides.

II. Core Packaging Strategies for Sales Success

1.Align with Product Tier & Cost

Premium Devices (e.g., RF Machines): “Invest in the first 3 seconds of unboxing!

Rigid box (≥2mm gray board) + velvet lining (≤15% product cost).
Foil stamping adds perceived value at minimal cost.
Budget Devices (e.g., Cleansers): “Save paper, not appeal!”
E-flute corrugated box + eco-inks (≤5% cost); vibrant colors for social sharing.

2.Enhance Functionality & UX

Protection: Dedicated slots for device/accessories; PE film for fragile parts (e.g., treatment heads).
Unboxing Flow: Layer by usage order (device → cable → manual → gift).

Sustainability: FSC-certified paper, eco-inks printing,recycling guides (e.g., “Turn box into storage”).

3. Channel-Specific Optimization

E-commerce: Pressure-resistant lid and base boxes; minimized size to cut shipping costs.
Retail: Acrylic window boxes,display box (showcases beauty device),magnetic flip box, box with detachable lid → display stands (saves space).

III. JS Box Packaging Selection Workflow

Key Advice: Packaging is a “silent salesperson” — it must balance protection, brand value, and emotional appeal. Regularly analyze unboxing feedback (e.g., e-commerce reviews) to refine designs. For Gen Z, eco-features and social shareability are mandatory.