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Development trends in the field of packaging customization

Packaging customization is not just about simply putting a layer of outer covering on the product, but also an important means for companies to convey brand values, enhance product recognition, and enhance consumer experience.

Why This European Luxury Perfume Brand Chose to Pay More for JS Gift Box

2025-08-13
03:17

When Luxury Perfume Meets Innovative Packaging

Have you ever faced a bottleneck when launching a new product or upgrading your packaging?

OMBRÈ LAMAR, a rising European luxury perfume brand known for its unique fragrances and minimalist design, gained global popularity. As the brand grew, they sought to elevate their packaging—leveraging market insights that proved premium packaging could significantly boost product value and brand perception. Their goal? A high-end, innovative, and functional design that doubled as a stylish handbag for easy carrying in luxury retail spaces.

Yet, despite their vision, they struggled to find a concrete solution—until they discovered JS Gift Box on TikTok (watch the video here). The brand was instantly captivated by JS Gift Box’s triangular foldable gift box with handles—a patented design that perfectly addressed their needs: functioning both as a collectible perfume gift box and a fashionable handbag,perfectly aligned with OMBRÈ LAMAR’s ethos of “elegance and freedom.”

But the journey wasn’t smooth. Before partnering with JS Gift Box, OMBRÈ LAMAR had worked with four to five packaging suppliers, facing repeated disappointments. They even went through three rounds of sampling with JS Gift Box before finalizing the perfect solution. What hurdles did they encounter? Here’s the full story—offering valuable reference for brands seeking packaging solutions，so you can avoid the same pitfalls.
they encounter? Here’s the full story—so you can avoid the same pitfalls.

OMBRÈ LAMAR’s Core Requirements

Luxury Retail-Ready Design– A foldable, portable gift box that doubled as a high-end handbag.
Space-Saving & Cost-Efficient– Foldable for easy storage and shipping.
Premium Finishing– Custom-color paper with gold foil stamping (no cheap textures while controlling costs).
Sample Proof– sample proof before mass production.
Fast Turnaround– first batch of 1,000 units delivered within 15 days (including sampling).
Flawless Quality– No glue stains, weak magnets, or structural defects.

JS Gift Box’s Custom Solution (Watch the Production Process)

1. 24-Hour Lightning-Fast Design

JS Gift Box’s team delivered three design concepts in one day, finalizing a matte specialty paper + gold foil logoversion with reinforced handles and hidden magnetic closures.

2. Sampling & Production in Record Time

48-hour prototype– True-to-production materials and craftsmanship.
Patented foldable structure– Flattened for shipping, then easily assembled into a sturdy box with cushioned interiors to protect perfume bottles.
15-day delivery– Modular production ensured on-time completion.

3. Balancing Cost & Quality

Zero-defect policy– Each box was hand-inspected for flawless edges, strong magnets, and perfect alignment.
Transparent updates– Real-time production tracking and logistics monitoring.

Originally, JS Gift Box proposed a 2,000-unit MOQ for cost efficiency—and OMBRÈ LAMAR agreed without hesitation. The result? A seamless first collaboration, with the brand already planning a second project for limited-edition packaging.

Why Did OMBRÈ LAMAR Choose JS Gift Box Over Cheaper Options?

Initially, four other suppliers offered lower quotes—but JS Gift Box stood firm on pricing to guarantee premium quality. The competitors’ samples revealed critical flaws:
❌ Glue stains & weak folds
❌ Loose magnets & poor closure alignment&poor user experience
❌ Flimsy handles & deformation after repeated use(switch beween folding and unfolding)

In contrast, JS Gift Box delivered:
✅ Lightning-fast response – 24/7 communication across time zones.
✅ 20+ years of OEM/ODM expertise – In-house R&D for innovative structures.
✅ End-to-end service – Patient problem-solving through from pre-sale to after-sale.
✅ Global compliance – Meets EU packaging & sustainability standards.
✅ Brand amplification – Showcased on TikTok, Instagram, and YouTube.

The Result? A Packaging Revolution

OMBRÈ LAMAR’s verdict:
“JS Gift Box’s design didn’t just elevate our unboxing experience—it turned our packaging into a collectible fashion accessory. Customers now reuse the boxes as handbags, strengthening brand loyalty.”

Now, the two are collaborating on a limited-edition version with interchangeable inserts.